Baxter of California Clay Pomade combines naturally derived clay and beeswax to give hair strong yet pliable control with a natural matte finish. It separates, texturises and moulds the hair without a stiff or glossy result, making it suitable for both precisely structured styles and more relaxed definition.

Best for: Straight, thick or wavy hair; pompadours, quiffs, textured styles, controlled volume and deliberately undone looks; short-to-medium lengths that need lasting shape.

Not ideal for: Soft, barely styled hair; high-shine or wet-look finishes; anyone seeking a very light product for fine hair, as this is a dense clay-and-wax formula.

Choose this if: You want strong control that remains pliable, with visible texture and a natural matte finish rather than stiffness or shine.

Hold: Strong and pliable

Finish: Natural matte

Key materials: Naturally derived clay and beeswax

Formula: Paraben-free